Michael Gartenberg writing for Six Colors about the iPhone X:
It’s arguably the most beautiful product ever made by Apple and the jewel in Apple’s crown. The aesthetics must be seen to be appreciated. This is something Apple competitors aren’t even close to. If the iPhone 8 raises the bar, iPhone X raises the bar so high it can’t be seen. This is, quite simply, the best smartphone money can buy.
High praise. Apple had me at the cameras, but I’m relieved that the design of the phone itself is so great. On Core Intuition last week I had worried that if the design fell short (or Apple did something clunky like put a Touch ID sensor on the back) that I’d have second thoughts.
This is the first iPhone in years that many people are going to stand in line for. It might not be priced high enough.