Rob Rhyne wrote an essay last week that caught my attention, on Tim Cook and the incredible pace of new major OS versions at Apple:
“Still think Apple isn’t innovating enough under Tim Cook? Don’t let an app developer hear that talk—they want a vacation, and the end of 2015 showed no signs of relief.”
But I found it significant for another reason too: Rob hadn’t blogged on that site in over 2 years. He picked it up as if no time had been lost, hitting the ground running with a great post.
He’s not the only one starting to blog more. Matt Gallagher just rebooted Cocoa with Love after 4 years since his last post. Swift was a good excuse to resume writing, but he had wanted to continue the site anyway.
Most of my favorite blogs have new posts every day, or at least once a week. New posts bring more links and traffic, giving the blog life and momentum.
There’s no single correct way to blog, though. Blogs are forgiving. If you’ve neglected your blog for a while, you don’t owe anyone an apology. Just hit command-N in your favorite text editor and start writing.