In my short post about why we chose Mapbox for Sunlit, I said I wanted to use it because the folks working at Mapbox clearly love maps. We are so used to mega-companies like Apple, Google, and Microsoft trying to provide every possible service, it’s nice sometimes to just buy directly from a specialist.
I think that’s why Beats Music is going to be successful. Music is all they’re doing, they’ve hired a staff of specialists — curators who are passionate about not just music but specific genres — and even their sister company makes music products: headphones and speakers. For more background on Beats Music, I recommend this write-up from MacStories and this video interview on The Verge.
Remember when Steve Jobs introduced the iPod? He said: “We love music. And it’s always good to do something you love.” As he continued to play some of his favorite songs, we believed him. The driving force behind the iPod and iTunes was to make it significantly easier to listen to music. They hit it out of the park and changed the music industry.
Today, Apple is either spread too thin or content to do the bare minimum only. iTunes Radio looks like something they felt they had to build, not something they wanted to build. Beats Music is in a completely different league, with a deep set of features and content. It looks like an app that’s had years to mature, not a 1.0.
I’d like to see Apple get back to doing fewer things and doing them well. That means no TV or smartwatch. They need more product categories like photography, which they excel at. The iPhone camera is the best, the built-in Photos and Camera apps are great, and there’s a rich layer of third-party apps to fill in additional features. Apple’s photos ad perfectly captures this.
Apple, fall in love with the next product category and lead us there. We’re ready for the next thing you love, not the next thing that Wall Street assumes everyone wants.