Over three months ago I stopped using Twitter. I wanted to make a statement — perhaps in an overly-dramatic way — that the developer-hostile environment that Twitter had evolved into wasn’t something I could support anymore. I do still read plenty of tweets while testing Watermark, and I’m almost done with a new version of Tweet Library, because my customers deserve great Twitter features. But I haven’t tweeted, retweeted, or favorited a thing from my personal account since October 5th.
I knew that sometimes it would be difficult to resist going back to Twitter, replying to a question, or cross-posting my posts from App.net. So I set things up to discourage my future self from even considering more tweeting. I picked the 1-year anniversary of the day Steve Jobs died and wrote my final tweets a week in advance. If someone visits my profile, I want those statements to be what they see. I can’t tweet again without pushing those tweets from the top of the list.
Meanwhile, App.net started taking off. Netbot shipped. The developer incentive program started to directly reward developers. There’s a good community there. It’s smaller than on Twitter; there isn’t the same never-ending stream of tweets flowing into your timeline. But maybe that’s a good thing.
The flip side is that it’s hard to let go of things like Twitter that have value. I had similar self-doubt when I killed off my app Wii Transfer, so that I could focus on bigger ideas. But simplifying has allowed me to do some of the best work of my career in 2012. I’ve put everything I have into Watermark, into the new Tweet Marker subscriptions, into doing Core Intuition weekly, into shipping everything I work on. 2013 is going to be awesome, and I’m not looking back.